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Back to October 2012 Motorsports News Archive
| 23-10-2012 at 02:00: Veloster Has Street-cred | |
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Hyundai Australia revealed last week a new concept that will just about snap your next as you see it. In conjunction with a local aftermarket modification company Concord Customs, the concept makes a bold visual statement. The standard Veloster SR was pumped with so much street-cred that the list of mods fitted is almost too long to list. The design theme takes the Veloster’s muscular character lines in fearsome factory matt grey paint, and bolsters them with custom exterior finishes including a fluoro orange accent defining the side-skirts, rear diffuser and front spoiler. The illuminated front, rear side and rear splitters make a bold statement, while at the rear end a striking matt black spoiler and turbo-back twin exhausts complete the look. While the looks of the Veloster Street Concept are impressive, it goes far beyond exterior cosmetics, with significant under-bonnet and interior modifications. Open the boot of the Concept and you enter the music zone, with a PowerBass high-end audio system installation featuring a fully-integrated custom subwoofers and amplifiers providing 8650 watt sound, all basking in a hot-orange glow. “The Veloster offers the ideal platform for aftermarket interpretation and personalisation, and provides the opportunity to demonstrate the full potential of this affordable sports model,” said Hyundai Motor Company Australia Marketing Director Oliver Mann. “Street Concept is an excellent example of the versatility of the brand and the potential for Hyundai to reach a broader audience.” The complete list of aftermarket modifications and performance enhancements fitted to the Veloster Street Concept are as follows: ENGINE Custom aluminium front-mounted intercooler by Concord CustomsStainless steel air intake system by Concord CustomsMonza dual-port blow off valveMonza stainless steel air filterXForce custom 3” turbo back exhaustSUSPENSION & BRAKES Top stop front strut bar – top hats painted in orangeRoll control front and rear sway barsSuper Pro bushesNGM Beta-Max coil over suspensionPainted standard callipersFront and rear cross drilled and slotted R1 Concept RotorsEngine cover custom painted in orangeINTERIOR Bespoke interior upholstery in fine Scottish leather supplied by Leffler Leather and Andrew Muirhead featuring perforated black and orange leather with orange stitch highlightsInterior styling by Carl Bowerman Interiors and Concord Customs, including front and rear seats, door inserts and centre console lid designOrange painted grab handles and centre console trimsAUDIO & INTERIOR LIGHTING Audio equipment supplied by SounDesign and includes components from the PowerBass range:Two 2XL-1240D 900 watt subwoofersXTA 4140 4×140 watt amplifierXTA 4000D 8000 watt amplifier2XL-60.3c speakers in the front doors and dash6.5inch 2XL-6502 speakers in the rear door and rear panel16-6ix line converterSounDesign – Memphis Audio wiring kitSounDesign – Dead Mat sound deadenerFullRiver high capacity batteryCustom fabricated orange hand-painted fibreglass centre, front and rear speaker panels showcasing exposed speakers featuring orange LED highlights built and installed by Concord CustomsCustom fabricated boot installation showcasing 2 subwoofers and 2 amplifiers, accented with orange LED lights built and installed by Concord CustomsHand-trimmed in Alcantara and leatherCustom parcel shelf accented with orange LED lights built and installed by Concord Customs Trimmed in Alcantara and leatherAlcantera hand-trimmed A,B&C pillars and roof lining with matching boot lid pieces by Concord Customs.Roof mounted white LED lighting by Concord CustomsWhite LED replacement globes in all internal lightingLuminous scuff platesStainless steel Veloster garnish on driver’s seat belt extensionEXTERIOR LIGHTING Custom fabricated luminous acrylic side, front and rear skirts hand painted in matt black and highlighted with colour changing LED lights, by Concord CustomsCustom Veloster luminous number plates by Concord CustomsWhite HOD replacement globes in headlightsWhite LED replacement globes in rear garnishEXTERIOR Painted accents in orange including front splitter and fog light covers, bonnet vents, side skirts, rear diffuser lip, front and rear Hyundai badgesSequence fibreglass rear wing painted in matt blackWHEELS AND TYRES 18 x 8.5 inch with +32 offset Tenso R V1 wheels painted in orange with 215/40/18 TyresPhotos by Rudi Khoury
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The Veloster is one head turning car. When launched to the Australian market it was unknown if people would like the one door on the driver’s side and two on the passenger, but as it’s showing with sales, Australians love it.
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