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03-09-2012: Opel Australia Open for Business

Opel Australia is open for business and over the weekend, September 1, Opel opened their doors for the start of sales and announced two customer care programs for new vehicle owners.

In a first for German brands in its segment, Opel Australia introduce Opel Service Plus, a capped price servicing program standard across all new Opel vehicles.

Opel Service Plus covers the scheduled servicing of the vehicle for the first three years or 45,000km of travel, whichever occurs first.

Opel Service Plus is available across the entire Opel Australia range starting with the Corsa at $249, the Astra line-up including diesel and the GTC models priced at $299 and the Insignia models incorporating the diesel powertrain at $349. All prices quoted are inclusive of GST and are the maximum retail price customers will pay for standard scheduled services in the first three years of ownership, offering guaranteed peace-of-mind and transparency.

Paired with Opel Service Plus at purchase is Opel Assist Plus, an Australia-wide 24 hour per day, 365 days a year roadside assistance program facilitated through Assist Australia.  Opel Assist Plus is a complimentary program offered by Opel Australia for the first three years from the point of registration.

Opel Australia’s managing director, Bill Mott said building strong and open relationships with customers from the beginning was key to a successful launch in Australia.

“As a new brand it is important that we establish good relationships with our customers from the outset. We feel that our complete customer care program will go a long way to building strong relationships with our customers.

“Through the introduction from launch of Opel Service Plus and Opel Service Assist we feel that any potential customer fears regarding unknown or expensive servicing costs, or the lack of roadside care when it comes to a new brand in the market, are addressed head on with our programs,” he said.

In the year when Opel is celebrating its 150 anniversary in Europe, the brand will start sales for the first time in Australia.

“After countless hours of planning and preparation since the announcement of the Opel Australia launch this time last year, it is exciting to see our cars in the country and on trucks arriving at our dealerships. Our dealers are energised and set to sell,” Mr Mott said.

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