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01-08-2012 at 13:00: Red Bull Sponsorship Deal Almost Done

After the announcement came in early June that Triple Eight Race Engineering will lose the backing of Vodafone at the end of the 2012 season, the hunt was on for a new sponsor.

Triple Eight Race Engineering and Red Bull have today confirmed that they have agreed on key commercial terms for the Holden V8 Supercar team’s naming rights sponsorship in a multi-year deal.

The news was leaked last week in some media publications although none of the news was confirmed until today.

“We are thrilled by the prospect of Red Bull becoming our naming rights partner from 2013 and are confident that the deal will be finalised in the coming weeks,” said Roland Dane, Managing Director of Triple Eight.

Red Bull have had a long history in motor sport the world over and currently sponsor World Champions in Formula One and the World Rally Championship.

“Given Red Bull’s successful history in motorsports, we are very excited to form a partnership with Australia’s leading motorsport team,” said Jason Sargent, Managing Director of Red Bull Australia.

Drivers Jamie Whincup and Craig Lowndes both re-signed with Triple Eight Race Engineering earlier this season. Lowndes signed for three seasons which will take his contract till the end of 2015 and Whincup re-negotiated his 2012 deal and extended his overall contract until the end of 2014.

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