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Subaru’s BRZ sports car online selling initiative proved a massive success, with the car sold-out after just three hours of going “live” on the web.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST on July 16, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.

All future orders for the Subaru BRZ will be against stock due to be delivered in early 2013.

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