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09-01-2012 at 10:00: Kia Grew in 2011

Kia has defied the new car sales market’s downward trend to finish 2011 in positive growth and lay the foundation for a dynamic 2012.

In December Kia sold 1956 new cars for a year total of 25,128, an increase of 1280 (5.4 per cent) over 2010 in a market that fell by 2.6 per cent, according to the latest industry figures released by VFACTS.

“In what was a challenging year the outcome is in line with our forecasts and aligned with the business plan for the year,” Kia Chief Operating Officer Mr Tony Barlow said.

“Overall the year was pleasing with an impressive run of Best Car and Design awards for Kia models, a clear indication of the growth in our brand strength. With that platform, and new models such as the Rio settling into the market, we are looking towards an exciting 2012.”

Kia ‘s star performer in December was the Cerato small car with 399 sales representing a month-on-month growth of 21.6 per cent over last year and a sensational year-on-year growth of 73 per cent (6,116 units).

The Grand Carnival maintained its domination of the People Movers segment with the 267 sales representing a 35.9 per cent market share, more than double the next best performer.

Also earning a gold performance star was the award-winning Sorento medium SUV with year-on-year growth of 24.5 per cent. The compact Sportage SUV also performed strongly with annual sales of 3602 for annual growth of 17.2 per cent.

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