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Back to January 2012 Motorsports News Archive
| 12-01-2012 at 08:00: BMW Group’s Successful Year | |
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Worldwide sales of BMW, MINI and Rolls-Royce vehicles rose 14.2 per cent last year to reach a total of 1,668,982 vehicles (prev. yr. 1,461,166). The company therefore strengthened its position as the leading provider of premium vehicles. In December, sales were 11.9 per cent higher than in the same month last year with 158,125 vehicles (prev. yr. 141,358). “2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, at the North American International Auto Show in Detroit. “Looking ahead, we want to continue to grow, with balanced sales growth across all continents, and we plan to remain the world’s top selling premium automaker in 2012. Growth will also be driven by the new BMW 3 Series which will be launched worldwide next month. This is the best BMW 3 Series sedan we have ever built and we are confident it will continue this model’s success story. Due to the BMW 3 Series model changeover, we expect to see momentum increase in the second half of the year.” The BMW 5 Series hardened its position as segment leader, with a total of 310,050 vehicles delivered to in 2011 (+46.3 per cent; prev. yr. 211,968). The clear frontrunner in terms of growth was the new BMW X3. With 117,944 vehicles sold, this highly-successful model grew at a rate of 156.4 per cent (prev. yr. 46,004) in 2011. The BMW X1 also continued to report strong gains in 2011 with a total of 126,429 vehicles sold (+26.4 per cent; prev. yr. 99,990). The MINI brand can also look back on its best year ever. Global sales climbed to a record 285,060 vehicles in 2011 (+21.7 per cent; prev. yr. 234,175). It finished on a strong note in December with 29,467 vehicles sold (+16.2 per cent; prev. yr. 25,359). The brand’s positive annual result was bolstered by the MINI Countryman, which totalled 89,036 deliveries in its first full year of sales. Further momentum is expected in 2012 with the new additions to the MINI family: the MINI Coupé and the MINI Roadster. The U.S. remains the largest market for MINI, with 57,511 cars sold last year, followed by the U.K. with 50,428. With a total of 3,538 cars, Rolls-Royce Motor Cars achieved its highest sales ever in last year and an increase of 30.5 per cent on the 2010 total of 2711 cars. The previous record of 3,347 cars was set in 1978. All regions reported significant sales growth last year with tailored content at highest-ever levels. BMW Group sales in/up to December 2011 at a glance In Dec 2011 Comp. to prev. yr. Up to/incl. Dec 2011 Comp. to 158,125 +11.9% 1,668,982 +14.2% BMW128,182 +10.9% 1,380,384 +12.8% MINI29,467 +16.2% 285,060 +21.7% Rolls-Royce3,538 +30.5% BMW Motorrad4,232 +12.4% 104,286 +6.4% Husqvarna Motorcycles1,330 -26.1% 9,286 -23.0% |
The BMW Group continue to grow and 2011 did not see the company slow down one bit. They concluded 2011 with their best sales result ever in the history of the company.^ Back to top ^
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