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Maserati’s all new SUV has made its American debut Detroit at the Detroit International Motor Show. The Kubang concept demonstrates the strength of the modern Maserati, capable of offering an Italian alternative to the most competitive segments of the market.

Like many of its competitors the Maserati sport luxury SUV will be built in North America and it represents an important part of the future Maserati range.

The Kubang concept creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA. It represents a natural direction for Maserati to enlarge its product range and strengthen its presence in markets across the world.

The idea of a sport luxury SUV is not new to Maserati as the Marque of the Trident unveiled the first Kubang concept at the NAIAS in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already considering one.

The elements which make up a sport luxury SUV are a good fit for Maserati’s capabilities – and synergies within the Fiat-Chrysler industrial group offer the ideal catalyst for Maserati’s own interpretation of a sport luxury SUV.

While the project starts with solid fundamentals and capability, the model eventually produced will unquestionably be a Maserati. All major system components will be 100% Maserati in picture-perfect continuity with the brand’s core values of sportiness, elegance, glamour, luxury, performance and craftsmanship.

The essence and characteristic Maserati style that makes the Kubang concept immediately recognizable as a true Maserati has been created by the Maserati Style Center headed by Lorenzo Ramaciotti.

Componentry with specific performance settings such as suspension, brakes, steering and electronics will be exclusively developed by Maserati engineers in Modena, Italy.

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