Motorsports News

• Home
• Latest

• November 2018
• October 2018
• September 2018
• August 2018
• July 2018
• June 2018
• May 2018
• April 2018
• March 2018
• February 2018
• January 2018
• December 2017
• November 2017
• October 2017
• September 2017
• August 2017
• July 2017
• June 2017
• May 2017
• April 2017
• March 2017
• December 2016
• November 2016
• October 2016
• September 2016
• August 2016
• July 2016
• June 2016
• May 2016
• April 2016
• March 2016
• February 2016
• January 2016
• December 2015
• November 2015
• October 2015
• September 2015
• August 2015
• July 2015
• June 2015
• May 2015
• April 2015
• March 2015
• February 2015
• November 2014
• October 2014
• September 2014
• August 2014
• July 2014
• June 2014
• May 2014
• April 2014
• March 2014
• February 2014
• January 2014
• December 2013
• November 2013
• October 2013
• September 2013
• August 2013
• July 2013
• June 2013
• May 2013
• April 2013
• March 2013
• February 2013
• January 2013
• December 2012
• November 2012
• October 2012
• September 2012
• August 2012
• July 2012
• June 2012
• May 2012
• April 2012
• March 2012
• February 2012
• January 2012
• December 2011
• November 2011
• October 2011
• September 2011
• August 2011
• July 2011
• June 2011

New York is a hot spot when it comes to New Year’s celebrations, but this year is a little different as a new motor racing series made its debut in Times Square.

Hyundai Motor America has launched an interactive racing game called “HYUNDAI RACE” on its prominent Times Square video billboard. Visitors can play the high resolution racing game featuring the all-new Hyundai Veloster on the big screen in New York’s Times Square.

“HYUNDAI RACE” is controlled by tilting a smart phone, just like turning the steering wheel when driving a car. Players can easily download the controller for “HYUNDAI RACE” from the App Store. Then, by connecting to the free Hyundai WiFi network in Times Square, players can control their vehicle on the big screen just as if they were playing a racing game on their smart phone. When players finish the race, their score appears on the billboard, and shows their ranking among other players.

“HYUNDAI RACE” will be on the billboard until the end of this year, and Hyundai plans to deliver other innovative interactive experiences in Times Square next year.

“HYUNDAI RACE” is a strategy that aligns with Hyundai’s new brand direction – “New Thinking. New Possibilities” – which was announced at the 2011 North American International Auto Show in Detroit. The new brand direction aims to provide customers with experiences beyond expectations through innovative thinking.

The all-new Veloster, which was unveiled at the 2011 North American International Auto Show, is an example of Hyundai’s new brand direction. The vehicle features an innovative three-door compact coupe design with the functionality of a hatch and a passenger-side forward-hinged rear door.

The all-new Veloster will be launched in Australia on February 12 2012.

See the original post...

Copyright © All Vic Pty. Ltd. 2007-2024

Home | Features | Records | Online Store | Media | Careers | Contact Us