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The new Kia Rio has been awarded the maximum five stars for accident safety from leading European road safety organization, EuroNCAP.

The hatchback achieved high scores for Adult Occupant Protection (92 percent), Child Occupant Protection (84 percent) and Safety Assist Equipment (86 percent), and Kia also received praise from the testers for fitment of Electronic Stability Control (ESC) as standard in all European markets.

“Kia was the first Korean manufacturer to achieve EuroNCAP’s top score with cee’d in 2007, and this latest result is further proof of Kia’s ongoing commitment to vehicle safety,� comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe.

“From the very start of Rio’s development, Kia’s engineers were dedicated to creating a car that would offer owners a fun driving experience, as well as the reassurance that they and their families would be protected by the very best safety technology in the event of an accident.

“Rio has already generated a great deal of interest with consumers thanks to its high standard of specification, low running costs and, with CO2 emissions from just 85 g/km, industry-leading environmental credentials.  We expect that this endorsement of the car’s safety will further bolster its appeal to European buyers,� Oeyen concludes.

Across Europe, standard safety equipment fitted on Rio includes six airbags (front, side and curtain), ESC, VSM (vehicle stability management), HAC (hill-start assist control) to prevent roll-back when moving off on gradients, and three-point seatbelts for five occupants.

Rio joins Kia stablemates Venga, Soul, cee’d, Sportage and Sorento in scoring five stars in EuroNCAP crash test results.

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