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08-11-2011 at 08:00: Ford Delivers MLP on FG Falcon MkII

Pricing is always a deciding factor on motor vehicles and Ford Australia have announced the MLP (Manufacturer’s List Pricing) for the new FG Falcon MkII range. The new Falcon’s highlights include the most comprehensive package of standard equipment and features ever offered on a Falcon, in conjunction with a revised pricing strategy that is set to deliver more sales in Australia.

FG Falcon MkII will showcase the best of Ford Australia’s design, engineering and technological expertise, from the new 8.0-inch colour touch screen with integrated audio, phone and navigation functions to the comprehensive occupant protection package and, early in 2012, EcoBoost engine technology.

“At Ford, we recognise that Australians work hard for their money and want vehicles that deliver outstanding value,” Ford Australia President & CEO Bob Graziano said.

“Ford is committed to providing Australian consumers with outstanding vehicles in all segments that offer stylish design, quality, safety, performance, fuel efficiency, smart technology and great value.

“The improvements we’re making to the award-winning Falcon range with the introduction of FG Falcon MkII, combined with the strong value proposition presented by the revised list pricing, highlight the attractiveness of our large car package – a car designed, engineered and built in Australia to meet the needs of Australian customers.”

Ford’s most popular model in the Falcon range has, in recent years, been the XR6 and the MkII XR6 will feature additional standard equipment at its launch in late 2011. Extra features include an 8.0-inch colour touch screen multimedia centre, USB integration, 18-inch alloy wheels, side curtain airbags, reverse sensing system and projector headlamps.

Coupled with a new, sub-$40,000 list price, the FG Falcon MkII XR6 will offer over $5,500 of extra value compared with the outgoing model.

The value propositions on the luxury G6E and sports luxury G6E Turbo models are even more compelling, with the addition of the 8.0-inch colour touch screen multimedia centre incorporating a satellite navigation system, plus LED position lamps, an alarm and new, larger diameter alloy wheels on both models delivering more than $8,000 of added value.

Falcon Ute models have also benefitted from a significant increase in equipment levels, in conjunction with the revised pricing strategy.  On entry-level Falcon Ute workhorse models that combination will provide around $4,500 worth of extra value, while sports XR6 Styleside variants will offer over $6,000 of extra value.

“FG Falcon MkII represents the most advanced, most comprehensively equipped and best value large car Ford Australia has ever produced,” Graziano said

“With fresh exterior styling, a host of new features and the latest smart technologies boosting Falcon’s already extensive equipment levels, together with a customer-focused new pricing strategy, it delivers outstanding value for large car buyers and builds on the rich heritage of the Falcon brand.”

Recommended Manufacturer’s List Pricing (MLP) for the new FG Falcon MkII range:

Falcon sedan

FG Falcon MkII FG Falcon New MLP
$ Existing MLP
$ MLP reduction
$ New content
added value
$ Total customer added value
$ XT 37,235 40,290 3,055 1,050 4,105 XR6 39,990 42,990 3,000 2,650 5,650 XR6 Turbo 46,235 48,990 2,755 1,650 4,405 G6 40,835 43,390 2,555 1,050 3,605 G6E 46,735 50,390 3,655 4,500 8,155 G6E Turbo 56,235 58,990 2,755 5,500 8,255

 

Falcon Ute

FG Falcon MkII FG Falcon New MLP
$ Existing MLP
$ MLP reduction
$ New content
added value
$ Total customer added value
$ XL (C/C) 27,590 31,095 3,505 1,050 4,555 XL (SSB) 27,990 31,395 3,405 1,050 4,455 XR6 (C/C) 34,890 37,890 3,000 2,345 5,345 XR6 (SSB) 35,190 38,190 3,000 3,277 6,277 XR6 Turbo 39,190 42,190 3,000 2,782 5,782

* This is the manufacturer’s list price for the vehicle only. A number of other components, including a dealer delivery fee, stamp duty, registration, compulsory third party (CTP) insurance and other statutory charges may be payable by a customer in relation to the purchase of this vehicle. As a manufacturer, Ford is not able to quantify the amount of these charges as they vary depending on a range of factors and individual circumstances, including the Ford Dealer the customer purchases the vehicle from, the State or Territory where that customer purchases the vehicle and the customer’s age, driving record and other personal factors. The final transaction price for the vehicle will be as negotiated by the customer with their chosen Ford Dealer.

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