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Back to August 2011 Motorsports News Archive
| 26-08-2011 at 08:00: Seventh-Generation Camry Unveiled | |
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The simultaneous launch of the new mid-sized vehicle in global markets signifies a strong resolve from Toyota Motor Corporation. The Australian Camry range will feature unique model variants named Atara. Toyota Camry debuts a new design with a more spacious interior, improved driving dynamics and an even quieter ride. Every exterior body panel on Camry is new. A new 2.5-litre four-cylinder petrol engine delivers more responsive performance and better fuel economy. Camry will now be fitted with a six-speed automatic transmission – replacing the current generation’s five-speed. Interior space has been further increased, especially for rear-seat passengers. Camry and Atara sedans for the Australian market will be built at the company’s manufacturing plant in the Melbourne suburb of Altona. New Camry, including Atara, will arrive in local dealership showrooms from late November. A new Camry Hybrid, also built in Australia, will be released in the first quarter of 2012. All new Camry models will be equipped with vehicle stability control, traction control, anti-skid brakes, brake assist and electronic brake-force distribution. Toyota Australia expects a strong five-star ANCAP rating. Toyota Australia’s senior executive director of sales and marketing David Buttner said next-generation Camry is a new-era car with more sophistication and enhanced rational reasons for purchase. “Camry is the smart, safe and worry-free leader of the Toyota brand – a symbol of Toyota’s benchmark quality, durability and reliability,” he said. “The next-generation car is intended to do everything better, which is important because our loyal Camry owners have big expectations.” Mr Buttner said the introduction of Atara would add an extra dimension to the Camry brand, appearing on Camry models targeted mainly at private buyers and the user-chooser segment of the fleet market. “The introduction of Atara reflects the added sophistication of the new range. “Atara signifies that next-generation Camry will continue to lead its segment with overall specification, performance, quality and value that are appreciated by Australian motorists,” he said. Atara has two origins: • A Hebrew word for “crown” – which is a natural extension of Camry, which also means crown.
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Toyota Australia was a major participant in the global reveal of the all-new seventh-generation Camry.
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