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Back to August 2011 Motorsports News Archive
| 08-08-2011 at 07:00: Ateco Breeds New Life into Lotus | |
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Although being in Australia for many years, the backing of the brand has never been as strong as Lotus would have hoped. Now signing with Ateco Automotive, the brand will be focusing on the image and presence in Australia. Ateco also being the importer of brands such as Ferrari, Alfa Romeo, Citroen, Great Wall, Maserati, Chery and the new Abarth, they have a good understanding on how to market for positive growth. The experienced existing Lotus dealer network in Australia will remain, with outlets in Sydney, Melbourne, Brisbane, Perth and Adelaide. In addition, Ateco Automotive intends to expand its presence in the region with a new dealership in Auckland, New Zealand’s largest car market, in the near future. Ateco Automotive will introduce a number of new initiatives for Lotus in the coming weeks focused on increasing the presence and perception of Lotus in Australia and New Zealand for both the current range of Lotus cars (the iconic Lotus Elise and the Lotus Exige and the award winning new Lotus Evora) and the future range of Lotus cars. The future range includes the new Lotus Esprit supercar, planned for sale in 2013 and the new Lotus Elite which will go on sale in 2014. “I would like to welcome Ateco Automotive to the Lotus brand”, said Guillaume Chabin, Director of Global Sales and Marketing for Lotus. “The company is a highly regarded and experienced importer in Australia and New Zealand, has a very strong infrastructure and the ability to join us in taking our brand forward in this important market as our product line-up evolves. “We have been present in Australia for many years and are recognised by many for both our high tech, high performing Lotus cars and our fantastic motorsport heritage. Ateco Automotive joins us at an exciting time with the new Era of Lotus, heralding in a new range of sports cars in the future to complement the current Lotus range and an all encompassing motorsports programme which will return to the Lotus brand to the elevated level that it has enjoyed in the past.” Glen Sealey, General Manager for Lotus in Australia and New Zealand at Ateco Automotive Pty Ltd, said, “We are delighted to have the opportunity to import Lotus cars into Australia and New Zealand. “Given our success and experience gained over the years in the retailing and marketing of premium and luxury niche sports car brands, we are well placed to give Lotus the best opportunity to succeed in such discerning markets. The timing could not be better as we will be able to prepare the market place and the dealer group for the arrival of the new range as well as developing the sales and customer support for the existing range. The new Lotus range, topped by the phenomenal high performance supercharged Evora S, are stunning cars and perfectly suited to the Australian and New Zealand markets, where performance, efficiency and stunning looks are so important.” Ateco Automotive will take control of the importing of Lotus cars immediately, with a seamless transition from the outgoing importer. |
The well known car maker Lotus will now be coming back to Australia in full force after announcing Australia and New Zealand’s largest independent car importer Ateco Automotive as the official importer.^ Back to top ^
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