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Back to July 2011 Motorsports News Archive
| 26-07-2011 at 08:00: Coulthard Appointed Ambassador | |
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The 40 year-old Scot will be active as a discussion partner during customer and press events and also support the AMG development team in their test driving activities. Coulthard is currently involved in the marketing campaign for the new Mercedes-Benz E 63 AMG. The first tangible result of the cooperation between David Coulthard and AMG is the marketing campaign for the new E 63 AMG, where the DTM racing driver demonstrates the qualities of this high-performance saloon both in racing attire and in a business outfit. “We are very pleased to welcome David Coulthard as a new member of the AMG family,” said Ola Källenius, Chairman of Mercedes-AMG GmbH. “As a fair sportsman and well-liked personality, David is perfectly suited to AMG and its more than 40 years of motorsports history. As an active DTM driver and Formula 1 driver of many years standing, David Coulthard has very extensive know-how which makes him a very knowledgeable partner for our engineers when configuring new AMG high-performance models.” “I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand,” said David Coulthard. “This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course.” Coulthard career began as most Formula 1 drivers did in kart racing, becoming Scottish Junior Kart Champion from 1983 to 1985. Absolving various stages in Formula racing, he joined the Williams Formula 1 team in 1994. In 1995 Coulthard achieved third place in the Formula 1 World Championship. At the start of the 1996 season he moved to McLaren Mercedes, becoming a team colleague of Mika Häkkinen (Finland). In 2001 Coulthard became runner up of in the World Champion ship behind Michael Schumacher. From 2005 to 2008 he drove for Red Bull Racing, ending his Formula 1 career in 2008. Between 1994 and 2008 Coulthard took part in a total of 246 Grand Prix races, 150 of them for McLaren-Mercedes, achieving 13 victories of which 12 were for McLaren-Mercedes. Since 2010 he has competed in the DTM series for the Mücke Motorsport team, in a 2008-version Mercedes-Benz C-Class. At the end of the last season in Shanghai, he won his first championship point with an eighth place, also driving the fastest lap in the race. In the 2011 DTM season, Coulthard’s best result to date has been eighth place in the fourth race at Norisring. With one championship point, the 40 year-old is in 14th place in the overall ranking. |
DTM driver for Mercedes-Benz and the 2001 runner up of the Formula 1 World Championship, David Coulthard, has been made a new brand ambassador for AMG.^ Back to top ^
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